dot ZEN, the book, is co-authored by Dr Seamus Phan and Ter Hui Peng, from Singapore. The book features Zen inspired thoughts and philosophy in marketing, branding, public relations or PR, entrepreneurship, leadership, ethics, human resource management, and the use of the Internet. The book features real-world case studies from Asia Pacific, including Singapore, with insider's tips and techniques on how to manage and run a business department or venture more effectively. Tips including how to make elevator pitches, how to look for the right financiers and VCs, how to create winning coopetition, creating compassionate leadership, how to rescue and revitalize aging brands. This book's philosophy is simple, and yet manifest in many ways, in a succinct format easily understood and applied, unless many theoretical books by academics with no real world experience, or books that have long text passages with little learning or practical points. Like Harvey Mackay and Zig Ziglar for your business survival, like Tom Peters for honest, hard-hitting truth that wakes you up, like Guy Kawasaki and Steve Jobs of Apple Computer for their visionary dreams and the ability to evangelize to millions of others, like Seth Godin, Al Ries, and Philip Kotler for marketing smarts, like Charles Schwab for financial smarts and accountability and for turning around a company for profits, like Brian Tracy for sales smarts and getting leads into contracts, like John C Maxwell for business leadership and creating value out of teams and people, like Stephen R Covey and Ken Blanchard for ways of harnessing time to do things effectively. Dot ZEN also brings inspiration and motivation to the readers, like Jack Canfield and Mark Victor Hansen, but at a more spiritual level, humbly parallel to the thoughts and philosphy of Buddhist gurus such as His Holiness The Dalai Lama. And yet, dot ZEN is like NONE of these authors, in the sense that the governing wisdom is the deep Buddhist Zen thoughts, that are profound, enlightened and liberated. It is bound by no mortal environment or constraint, and once mastered, can bring a business venture to new enlightened heights, without the shackles of human entanglements or emotional problems. Dot ZEN book is co-authored by Dr Seamus Phan (seamusphan.com, and keynotepresenter.com), who is also known as Ngawang Tashi (auspicious voice of the Lord Buddha in Tibetan), together with Ter Hui Peng (mcgallen.net, also mcgallen.com and bookpublicrelations.com). Seamus Phan founded and manages KnowledgeLabs News Center (knowledgelabs.net) and TechPharma Labs (techpharmalabs.com, or asiafitnesscoach.com). Ter Hui Peng manages the PR and publicity practice of McGallen & Bolden Associates in Singapore, and is part of McGallen & Bolden PR Corporation. The dot ZEN (also dotzen) philosophy includes: Zen of business, zen of publicity, zen of public relations, zen of PR, zen of marketing, zen of branding, zen of Internet, zen of management, zen of training, zen of entrepreneurship, zen of intrapreneurship, zen of technopreneurship, zen of sales, zen of selling, and, zen of financing, Also describe the philosophy as: Business zen, publicity zen, public relations zen, PR zen, marketing zen, branding zen, internet zen, management zen, training zen, entrepreneurship zen, intrapreneurship zen, technopreneurship zen, sales zen, selling zen, financial zen, and, financing zen. For executives, managers, directors, CEOs and entrepreneurs to excel, they must embrace these: enlightened management, enlightened business, enlightened people or human relations skills, enlightened media relations, enlightened use of the Internet, enlightened branding. Dot ZEN is non-sectarian, although based on ZEN Buddhism, does not impose, but rather, educate and inform purely from the heart and soul of trying to run a business venture well, using non-aggressive techniques and approaches. This book's philosophy is simple, and yet manifest in many ways, in a succinct format easily understood and applied, unless many theoretical books by academics with no real world experience, or books that have long text passages with little learning or practical points. Like Harvey Mackay and Zig Ziglar for your business survival, like Tom Peters for honest, hard-hitting truth that wakes you up, like Guy Kawasaki and Steve Jobs of Apple Computer for their visionary dreams and the ability to evangelize to millions of others, like Seth Godin, Al Ries, and Philip Kotler for marketing smarts, like Charles Schwab for financial smarts and accountability and for turning around a company for profits, like Brian Tracy for sales smarts and getting leads into contracts, like John C Maxwell for business leadership and creating value out of teams and people, like Stephen R Covey and Ken Blanchard for ways of harnessing time to do things effectively. Dot ZEN also brings inspiration and motivation to the readers, like Jack Canfield and Mark Victor Hansen, but at a more spiritual level, humbly parallel to the thoughts and philosphy of Buddhist gurus such as His Holiness The Dalai Lama. And yet, dot ZEN is like NONE of these authors, in the sense that the governing wisdom is the deep Buddhist Zen thoughts, that are profound, enlightened and liberated. It is bound by no mortal environment or constraint, and once mastered, can bring a business venture to new enlightened heights, without the shackles of human entanglements or emotional problems. Keywords include: Seamus Phan, Ter Hui Peng, Asia, Singapore, dotzen, dot zen, motivational speaker, keynote presenter, inspirational speaker, executive coach, facilitator, trainer, published author, consultant, strategist, entrepreneur, entrepreneurship, ethics, stress management, blog, zen, buddhism, philosophy, customized training, internet strategy, e-business, randing, knowledge management, customer service, service quality, business process reengineering, opening address, management retreat, seminar, conference, public relations, high-tech marketing, free newsletter, TV presenter, radio host. dot ZEN book/ From Singapore & Asia, on marketing, publicity, PR, branding, HR, entrepreneurship & Internet

Why Dot ZEN for Public Relations & Publicity success?

Why Dot ZEN books for your business? Dot ZEN is not a book about religion, but a core set of practical philosophy with real-world case studies and action steps for you to improve every facet of your business from financing, business planning, marketing, sales, public relations (PR), branding, human resource management (HRM), training and development, meeting planning, leadership, ethics, and the Internet.

Why Dot ZEN works wonders for your Public Relations (PR) & Publicity programs?

  • How to get "word-of-mouth" publicity
  • The media as ally
  • Powerful media spokesperson culture
  • Media kit essentials
  • Creating a media-friendly web site
  • Pitching your news ideas successfully to the media
  • Facing the TV or live radio without fear
  • Crisis communication
  • Using the Internet for successful PR & publicity
  • Why PR is like a marathon rather than a short burst

Like to know more? Go to the Products page and order the book now! Buy in bulk for your entire sales and marketing team for a desk reference for everyone!

Dr Seamus Phan has previously experienced, authored and taught competitive business thinking and strategy programs, including unique training programs for persuasion, sales and business leadership, based on "The Book of 5 Rings", "The 3 Kingdoms", which are equally powerful and similar works to Sun Tzu's "The Art of War". However, as he progressed in life and work, he discovered that sheer competitive thinking does not help companies survive or succeed in the long-term, much as short-term focused companies such as Enron and Worldcom ended in the situation of insolvency and colossal financial burden. A more collaborative, compassionate and ethical strategy is needed, and "Dot ZEN" was conceived.

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