dot ZEN book/ From Singapore & Asia, on marketing, publicity, PR, branding, HR, entrepreneurship & Internet
dot ZEN Business Books & ProductsReal-world experience by authors themselves!
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| TABLE OF CONTENTS | ||||
| Foreword | i | |||
| People who made a difference | iii | |||
| How best to read this book | iv | |||
| 1 | Business, Service & Quality | 3 | ||
| 1.1 | Leave the past and seize the present. | 3 | ||
| 1.2 | One-minute elevator pitch | 5 | ||
| 1.3 | Fast-track business plan | 7 | ||
| 1.4 | Reject financiers with no domain skills | 10 | ||
| 1.5 | We want to expand but we can't pay the rent! | 12 | ||
| 1.6 | Beat giants with your ingenuity | 14 | ||
| 1.7 | Are your employees just observers? | 17 | ||
| 1.8 | Courteous but slow | 19 | ||
| 1.9 | More dysfunctional back-ends | 21 | ||
| 1.10 | One hundred percent on time | 23 | ||
| 1.11 | Great service at basement prices? | 25 | ||
| 1.12 | Extra careful service | 26 | ||
| 1.13 | Something extra for loyal customers | 28 | ||
| 1.14 | Usability and friendliness | 30 | ||
| 1.15 | Are you a good neighbor? | 32 | ||
| 1.16 | Great champagne and poor soil | 34 | ||
| 2 | Marketing & Sales | 39 | ||
| 2.1 | There is no immutable law. | 39 | ||
| 2.2 | Karate and marketing | 41 | ||
| 2.3 | Charge extra for novel products? | 44 | ||
| 2.4 | Business card as brochure | 46 | ||
| 2.5 | Power of direct mail (DM) | 48 | ||
| 2.6 | Power of email marketing | 51 | ||
| 2.7 | Co-opetition and survive! | 54 | ||
| 2.8 | Sweeten your sales | 57 | ||
| 2.9 | Salespeople rude behind your back? | 59 | ||
| 2.10 | Power presentations | 61 | ||
| 2.11 | Staying online | 63 | ||
| 2.12 | Print production caveats | 65 | ||
| 2.13 | Building bridges | 67 | ||
| 3 | Publicity & Public Relations (PR) | 71 | ||
| 3.1 | Thus I have heard. | 71 | ||
| 3.2 | Media as ally | 74 | ||
| 3.3 | Spokesperson culture | 76 | ||
| 3.4 | Media kit essentials | 79 | ||
| 3.5 | Media-friendly web site | 82 | ||
| 3.6 | Effective pitching to the media | 85 | ||
| 3.7 | Facing the TV or live radio | 88 | ||
| 3.8 | Communicating in a crisis | 91 | ||
| 3.9 | Harnessing the Internet for PR | 94 | ||
| 3.10 | First marathon and getting heard | 97 | ||
| 4 | Branding | 101 | ||
| 4.1 | There is no greater or lesser truth - just truth. | 101 | ||
| 4.2 | Spirit of branding | 103 | ||
| 4.3 | Your logo and visual identity | 105 | ||
| 4.4 | Rejuvenating aging brands | 108 | ||
| 4.5 | Branding of CEOs and senior managers | 111 | ||
| 4.6 | Have you forgotten to brand your employees? | 114 | ||
| 4.7 | Does celebrity branding always work? | 117 | ||
| 4.8 | Imagination to reality | 119 | ||
| 5 | Leadership & Managing People | 125 | ||
| 5.1 | Excite and motivate me. | 125 | ||
| 5.2 | Hiring and keeping employees | 128 | ||
| 5.3 | Compassionate leadership | 131 | ||
| 5.4 | Education of an ethical leader | 135 | ||
| 5.5 | Knowledge Management (KM) | 139 | ||
| 5.6 | Dissent and loyalty | 143 | ||
| 5.7 | Effective meeting facilitation | 145 | ||
| 5.8 | Learning music and your employees | 148 | ||
| 6 | Internet Survival Tips | 153 | ||
| 6.1 | Don't judge the Buddha through the 32 marks. | 153 | ||
| 6.2 | Internet security basics for everyone | 155 | ||
| 6.3 | Swatting spam | 159 | ||
| 6.4 | Insider's track to beating viruses | 162 | ||
| 6.5 | Effective searches online | 165 | ||
| 6.6 | Are you branded on the Internet? | 167 | ||
| 6.7 | Getting ahead in search engine listings | 170 | ||
| 6.8 | Template-based web sites | 172 | ||
| 6.9 | No shopping cart? | 176 | ||
| 6.10 | Morse code | 179 | ||
| Bonus: Executive health tips | 183 | |||
| Training & Consulting | 187 | |||
| About the Authors | 188 | |||
| Other books | 189 | |||
| References | 190 |
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Business book Dot ZEN is an easy-to-read and easy to use desktop book, all 200 pages of succinct, practical, ready-to-apply information gained from 30 years of collective industry and field experience. Every short chapter contains action steps for you to think through and apply immediately.
Seamus Phan has previously experienced, authored and taught competitive business thinking and strategy programs, including unique training programs for persuasion, sales and business leadership, based on "The Book of 5 Rings", "The 3 Kingdoms", which are equally powerful and similar works to Sun Tzu's "The Art of War". However, as he progressed in life and work, he discovered that sheer competitive thinking does not help companies survive or succeed in the long-term, much as short-term focused companies such as Enron and Worldcom ended in the situation of insolvency and colossal financial burden. A more collaborative, compassionate and ethical strategy is needed, and "Dot ZEN" was conceived. Loosely based on some Zen principles from the Diamond Sutra, Dot ZEN provides lively philosophical pointers and actual field advice culled from real-world case studies.
Dot ZEN book
