dot ZEN, the book, is co-authored by Dr Seamus Phan and Ter Hui Peng, from Singapore. The book features Zen inspired thoughts and philosophy in marketing, branding, public relations or PR, entrepreneurship, leadership, ethics, human resource management, and the use of the Internet. The book features real-world case studies from Asia Pacific, including Singapore, with insider's tips and techniques on how to manage and run a business department or venture more effectively. Tips including how to make elevator pitches, how to look for the right financiers and VCs, how to create winning coopetition, creating compassionate leadership, how to rescue and revitalize aging brands. This book's philosophy is simple, and yet manifest in many ways, in a succinct format easily understood and applied, unless many theoretical books by academics with no real world experience, or books that have long text passages with little learning or practical points. Like Harvey Mackay and Zig Ziglar for your business survival, like Tom Peters for honest, hard-hitting truth that wakes you up, like Guy Kawasaki and Steve Jobs of Apple Computer for their visionary dreams and the ability to evangelize to millions of others, like Seth Godin, Al Ries, and Philip Kotler for marketing smarts, like Charles Schwab for financial smarts and accountability and for turning around a company for profits, like Brian Tracy for sales smarts and getting leads into contracts, like John C Maxwell for business leadership and creating value out of teams and people, like Stephen R Covey and Ken Blanchard for ways of harnessing time to do things effectively. Dot ZEN also brings inspiration and motivation to the readers, like Jack Canfield and Mark Victor Hansen, but at a more spiritual level, humbly parallel to the thoughts and philosphy of Buddhist gurus such as His Holiness The Dalai Lama. And yet, dot ZEN is like NONE of these authors, in the sense that the governing wisdom is the deep Buddhist Zen thoughts, that are profound, enlightened and liberated. It is bound by no mortal environment or constraint, and once mastered, can bring a business venture to new enlightened heights, without the shackles of human entanglements or emotional problems. Dot ZEN book is co-authored by Dr Seamus Phan (seamusphan.com, and keynotepresenter.com), who is also known as Ngawang Tashi (auspicious voice of the Lord Buddha in Tibetan), together with Ter Hui Peng (mcgallen.net, also mcgallen.com and bookpublicrelations.com). Seamus Phan founded and manages KnowledgeLabs News Center (knowledgelabs.net) and TechPharma Labs (techpharmalabs.com, or asiafitnesscoach.com). Ter Hui Peng manages the PR and publicity practice of McGallen & Bolden Associates in Singapore, and is part of McGallen & Bolden PR Corporation. The dot ZEN (also dotzen) philosophy includes: Zen of business, zen of publicity, zen of public relations, zen of PR, zen of marketing, zen of branding, zen of Internet, zen of management, zen of training, zen of entrepreneurship, zen of intrapreneurship, zen of technopreneurship, zen of sales, zen of selling, and, zen of financing, Also describe the philosophy as: Business zen, publicity zen, public relations zen, PR zen, marketing zen, branding zen, internet zen, management zen, training zen, entrepreneurship zen, intrapreneurship zen, technopreneurship zen, sales zen, selling zen, financial zen, and, financing zen. For executives, managers, directors, CEOs and entrepreneurs to excel, they must embrace these: enlightened management, enlightened business, enlightened people or human relations skills, enlightened media relations, enlightened use of the Internet, enlightened branding. Dot ZEN is non-sectarian, although based on ZEN Buddhism, does not impose, but rather, educate and inform purely from the heart and soul of trying to run a business venture well, using non-aggressive techniques and approaches. This book's philosophy is simple, and yet manifest in many ways, in a succinct format easily understood and applied, unless many theoretical books by academics with no real world experience, or books that have long text passages with little learning or practical points. Like Harvey Mackay and Zig Ziglar for your business survival, like Tom Peters for honest, hard-hitting truth that wakes you up, like Guy Kawasaki and Steve Jobs of Apple Computer for their visionary dreams and the ability to evangelize to millions of others, like Seth Godin, Al Ries, and Philip Kotler for marketing smarts, like Charles Schwab for financial smarts and accountability and for turning around a company for profits, like Brian Tracy for sales smarts and getting leads into contracts, like John C Maxwell for business leadership and creating value out of teams and people, like Stephen R Covey and Ken Blanchard for ways of harnessing time to do things effectively. Dot ZEN also brings inspiration and motivation to the readers, like Jack Canfield and Mark Victor Hansen, but at a more spiritual level, humbly parallel to the thoughts and philosphy of Buddhist gurus such as His Holiness The Dalai Lama. And yet, dot ZEN is like NONE of these authors, in the sense that the governing wisdom is the deep Buddhist Zen thoughts, that are profound, enlightened and liberated. It is bound by no mortal environment or constraint, and once mastered, can bring a business venture to new enlightened heights, without the shackles of human entanglements or emotional problems. Keywords include: Seamus Phan, Ter Hui Peng, Asia, Singapore, dotzen, dot zen, motivational speaker, keynote presenter, inspirational speaker, executive coach, facilitator, trainer, published author, consultant, strategist, entrepreneur, entrepreneurship, ethics, stress management, blog, zen, buddhism, philosophy, customized training, internet strategy, e-business, randing, knowledge management, customer service, service quality, business process reengineering, opening address, management retreat, seminar, conference, public relations, high-tech marketing, free newsletter, TV presenter, radio host. dot ZEN book/ From Singapore & Asia, on marketing, publicity, PR, branding, HR, entrepreneurship & Internet

DotZen, ISBN 981045645X, is co-authored by Dr Seamus Phan and Ter Hui Peng, bringing together more than 30 years of collective marketing, publicity, business, entrepreneurial and Internet experience. The book is a fast, easy-to-read guide book for small businesses, technology start up companies, listed companies, and just about any middle or senior manager wanting to improve his or her management of a departmental function. The book brings together some educational ideas of Zen philosophy and apply them to real-world business scenarios. Relevant descriptors of this book include: Seamus Phan, Ter Hui Peng, Asia, Singapore, dotzen, dot zen, motivational speaker, keynote presenter, inspirational speaker, executive coach, facilitator, trainer, published author, consultant, strategist, entrepreneur, entrepreneurship, ethics, stress management, blog, zen, buddhism, philosophy, customized training, internet strategy, e-business, branding, knowledge management, customer service, service quality, business process, reengineering, opening address, management retreat, seminar, conference, public relations, high-tech marketing, publicity, PR, internet security, antivirus, anti-virus, anti-spam, antispam, Ngawang Tashi.

dot ZEN Business Books & Products

Real-world experience by authors themselves!
Practical tips and secrets you can use now!
Stress-free success, win allies, and stay healthy!

First print run sold out! Now in reprint on-demand version!

Dot ZEN at US$11 per copyBusiness book Dot ZEN is an easy-to-read and easy to use desktop book, all 200 pages of succinct, practical, ready-to-apply information gained from 30 years of collective industry and field experience. Every short chapter contains action steps for you to think through and apply immediately.

Publishers Marketing Association (PMA) 2004 Buyers Guide lists our books Dot Zen and This Body This Life.Dr Seamus Phan has previously experienced, authored and taught competitive business thinking and strategy programs, including unique training programs for persuasion, sales and business leadership, based on "The Book of 5 Rings", "The 3 Kingdoms", which are equally powerful and similar works to Sun Tzu's "The Art of War". However, as he progressed in life and work, he discovered that sheer competitive thinking does not help companies survive or succeed in the long-term, much as short-term focused companies such as Enron and Worldcom ended in the situation of insolvency and colossal financial burden. A more collaborative, compassionate and ethical strategy is needed, and "Dot ZEN" was conceived. Loosely based on some Zen principles from the Diamond Sutra, Dot ZEN provides lively philosophical pointers and actual field advice culled from real-world case studies.

Why is Dot ZEN suitable for your business success? Click on the links below to find out more about the business area:

   Title: Dot ZEN: Practical tips and thoughts on
   Business, Marketing, PR and Internet
   from the Diamond Sutra

   Authors: Dr Seamus Phan, and Ter Hui Peng
   ISBN: 981045645X
   National Library Board (NLB) Call Number: 650.1 PHA
   Pages: 200
   Retail Price: US$11 per copy.

View the table of contents below.

You may also check a comparative study of various bestselling business and leadership books.

Buy Dot ZEN business books here!

Book: Dot ZEN is the latest book by author Seamus Phan, and co-author Ter Hui Peng, teaching small businesses, entrepreneurs and managers on how best to manage marketing, branding, publicity, public relations or PR, human resources, and the smart use of the Internet, through the age-old wisdom of Zen Buddhism, through the acclaimed philosophical sutra Diamond Sutra, or Vajra Prajnaparamita Sutra. Dot ZEN book
on Entrepreneurship & Leadership

ISBN: 981-04-5645-X

Briefly: Dot ZEN is a book published in 2003 aimed at small business owners, high-tech startups, knowledge entrepreneurs, free agents, and senior business executives, to help them see a whole new way of managing marketing, publicity, public relations (PR), branding, human resources, and the use of the Internet, in a non-aggressive, enlightened manner. Unlike some business or organizational practices that stress on short-term results, mercenary tactics, or legal trigger-happy types, this book takes a compassionate and meditative look at how businesses can be run. The book is based on 30 years of collective experience between the two co-authors Seamus Phan and Ter Hui Peng, when serving corporations and clients. First print run sold out! Now in reprint on-demand version!

Price: US$11. 200 pages. Shipping costs calculated separately.

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TABLE OF CONTENTS
Foreword i
People who made a difference iii
How best to read this book iv
1 Business, Service & Quality 3
1.1 Leave the past and seize the present. 3
1.2 One-minute elevator pitch 5
1.3 Fast-track business plan 7
1.4 Reject financiers with no domain skills 10
1.5 We want to expand but we can't pay the rent! 12
1.6 Beat giants with your ingenuity 14
1.7 Are your employees just observers? 17
1.8 Courteous but slow 19
1.9 More dysfunctional back-ends 21
1.10 One hundred percent on time 23
1.11 Great service at basement prices? 25
1.12 Extra careful service 26
1.13 Something extra for loyal customers 28
1.14 Usability and friendliness 30
1.15 Are you a good neighbor? 32
1.16 Great champagne and poor soil 34
2 Marketing & Sales 39
2.1 There is no immutable law. 39
2.2 Karate and marketing 41
2.3 Charge extra for novel products? 44
2.4 Business card as brochure 46
2.5 Power of direct mail (DM) 48
2.6 Power of email marketing 51
2.7 Co-opetition and survive! 54
2.8 Sweeten your sales 57
2.9 Salespeople rude behind your back? 59
2.10 Power presentations 61
2.11 Staying online 63
2.12 Print production caveats 65
2.13 Building bridges 67
3 Publicity & Public Relations (PR) 71
3.1 Thus I have heard. 71
3.2 Media as ally 74
3.3 Spokesperson culture 76
3.4 Media kit essentials 79
3.5 Media-friendly web site 82
3.6 Effective pitching to the media 85
3.7 Facing the TV or live radio 88
3.8 Communicating in a crisis 91
3.9 Harnessing the Internet for PR 94
3.10 First marathon and getting heard 97
4 Branding 101
4.1 There is no greater or lesser truth - just truth. 101
4.2 Spirit of branding 103
4.3 Your logo and visual identity 105
4.4 Rejuvenating aging brands 108
4.5 Branding of CEOs and senior managers 111
4.6 Have you forgotten to brand your employees? 114
4.7 Does celebrity branding always work? 117
4.8 Imagination to reality 119
5 Leadership & Managing People 125
5.1 Excite and motivate me. 125
5.2 Hiring and keeping employees 128
5.3 Compassionate leadership 131
5.4 Education of an ethical leader 135
5.5 Knowledge Management (KM) 139
5.6 Dissent and loyalty 143
5.7 Effective meeting facilitation 145
5.8 Learning music and your employees 148
6 Internet Survival Tips 153
6.1 Don't judge the Buddha through the 32 marks. 153
6.2 Internet security basics for everyone 155
6.3 Swatting spam 159
6.4 Insider's track to beating viruses 162
6.5 Effective searches online 165
6.6 Are you branded on the Internet? 167
6.7 Getting ahead in search engine listings 170
6.8 Template-based web sites 172
6.9 No shopping cart? 176
6.10 Morse code 179
Bonus: Executive health tips 183
Training & Consulting 187
About the Authors 188
Other books 189
References 190

 

Related or comparative books

Dot ZEN is one of the thousands of business management, entrepreneurship and leadership books today. We would like to bring to your attention a few that you might have gotten or heard of, in relation to our book.

                   

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