dot ZEN, the book, is co-authored by Dr Seamus Phan and Ter Hui Peng, from Singapore. The book features Zen inspired thoughts and philosophy in marketing, branding, public relations or PR, entrepreneurship, leadership, ethics, human resource management, and the use of the Internet. The book features real-world case studies from Asia Pacific, including Singapore, with insider's tips and techniques on how to manage and run a business department or venture more effectively. Tips including how to make elevator pitches, how to look for the right financiers and VCs, how to create winning coopetition, creating compassionate leadership, how to rescue and revitalize aging brands. This book's philosophy is simple, and yet manifest in many ways, in a succinct format easily understood and applied, unless many theoretical books by academics with no real world experience, or books that have long text passages with little learning or practical points. Dot ZEN book is co-authored by Dr Seamus Phan, together with Ter Hui Peng. The dot ZEN (also dotzen) philosophy includes: Zen of business, zen of publicity, zen of public relations, zen of PR, zen of marketing, zen of branding, zen of Internet, zen of management, zen of training, zen of entrepreneurship, zen of intrapreneurship, zen of technopreneurship, zen of sales, zen of selling, and, zen of financing, Also describe the philosophy as: Business zen, publicity zen, public relations zen, PR zen, marketing zen, branding zen, internet zen, management zen, training zen, entrepreneurship zen, intrapreneurship zen, technopreneurship zen, sales zen, selling zen, financial zen, and, financing zen. For executives, managers, directors, CEOs and entrepreneurs to excel, they must embrace these: enlightened management, enlightened business, enlightened people or human relations skills, enlightened media relations, enlightened use of the Internet, enlightened branding. Dot ZEN is non-sectarian, although based on ZEN Buddhism, does not impose, but rather, educate and inform purely from the heart and soul of trying to run a business venture well, using non-aggressive techniques and approaches. This book's philosophy is simple, and yet manifest in many ways, in a succinct format easily understood and applied, unless many theoretical books by academics with no real world experience, or books that have long text passages with little learning or practical points. Keywords include: Asia, dotzen, dot zen, motivational speaker, keynote presenter, inspirational speaker, executive coach, facilitator, trainer, published author, consultant, strategist, entrepreneur, entrepreneurship, ethics, stress management, blog, zen, buddhism, philosophy, customized training, internet strategy, e-business, randing, knowledge management, customer service, service quality, business process reengineering, opening address, management retreat, seminar, conference, public relations, high-tech marketing. dot ZEN book/ From Singapore & Asia, on marketing, publicity, PR, branding, HR, entrepreneurship & Internet

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