dot ZEN, the book, is co-authored by Dr Seamus Phan and Ter Hui Peng, from Singapore. The book features Zen inspired thoughts and philosophy in marketing, branding, public relations or PR, entrepreneurship, leadership, ethics, human resource management, and the use of the Internet. The book features real-world case studies from Asia Pacific, including Singapore, with insider's tips and techniques on how to manage and run a business department or venture more effectively. Tips including how to make elevator pitches, how to look for the right financiers and VCs, how to create winning coopetition, creating compassionate leadership, how to rescue and revitalize aging brands. This book's philosophy is simple, and yet manifest in many ways, in a succinct format easily understood and applied, unless many theoretical books by academics with no real world experience, or books that have long text passages with little learning or practical points. Dot ZEN book is co-authored by Dr Seamus Phan, together with Ter Hui Peng. The dot ZEN (also dotzen) philosophy includes: Zen of business, zen of publicity, zen of public relations, zen of PR, zen of marketing, zen of branding, zen of Internet, zen of management, zen of training, zen of entrepreneurship, zen of intrapreneurship, zen of technopreneurship, zen of sales, zen of selling, and, zen of financing, Also describe the philosophy as: Business zen, publicity zen, public relations zen, PR zen, marketing zen, branding zen, internet zen, management zen, training zen, entrepreneurship zen, intrapreneurship zen, technopreneurship zen, sales zen, selling zen, financial zen, and, financing zen. For executives, managers, directors, CEOs and entrepreneurs to excel, they must embrace these: enlightened management, enlightened business, enlightened people or human relations skills, enlightened media relations, enlightened use of the Internet, enlightened branding. Dot ZEN is non-sectarian, although based on ZEN Buddhism, does not impose, but rather, educate and inform purely from the heart and soul of trying to run a business venture well, using non-aggressive techniques and approaches. This book's philosophy is simple, and yet manifest in many ways, in a succinct format easily understood and applied, unless many theoretical books by academics with no real world experience, or books that have long text passages with little learning or practical points. Keywords include: Asia, dotzen, dot zen, motivational speaker, keynote presenter, inspirational speaker, executive coach, facilitator, trainer, published author, consultant, strategist, entrepreneur, entrepreneurship, ethics, stress management, blog, zen, buddhism, philosophy, customized training, internet strategy, e-business, randing, knowledge management, customer service, service quality, business process reengineering, opening address, management retreat, seminar, conference, public relations, high-tech marketing. dot ZEN book/ From Singapore & Asia, on marketing, publicity, PR, branding, HR, entrepreneurship & Internet

Not just Dot ZEN (from Amazon.com, US$)

The Entrepreneurial Mindset
Rita Gunther McGrath; Hardcover; Buy New: $20.97
The book offers a blueprint for environments that are fast changing, with learning points from leading entrepreneurs and companies.
Dot ZEN: Practical tips and thoughts on Business, Marketing, PR and Internet from the Diamond Sutra
Dr Seamus Phan & Ter Hui Peng; Paperback; Buy New: $11.00

You may also consider Dot ZEN by two Singapore authors, who brought together more than 30 years of collective experience in the field, to bring you ethical business and entrepreneurial leadership in management areas such as marketing, sales, customer service, branding, human resource management (HRM), publicity, public relations (PR), ethics, financing, venture capital, business plans, quality management, and the Internet.

Dot ZEN provides thought-provoking ideas adapted from the Diamond Sutra. Dot ZEN provides action steps, insider's tips and techniques that you can use right away, in your business management or as an entrepreneur.

Dot ZEN has been featured on Sydney Morning Herald (SMH), The Age Australia, NewsRadio 93.8 FM, Capital Radio 95.8 FM, Action Community for Entrepreneurship (ACE), eMediaWire, eWorldWire, AlwaysOn Network, Press World, Buddhist News Network (BNN), and American Society of Business Publication Editors (ASBPE)'s Recommended Books.

Dr Seamus Phan has previously experienced, authored and taught competitive business thinking and strategy programs, including unique training programs for persuasion, sales and business leadership, based on "The Book of 5 Rings", "The 3 Kingdoms", which are equally powerful and similar works to Sun Tzu's "The Art of War". However, as he progressed in life and work, he discovered that sheer competitive thinking does not help companies survive or succeed in the long-term, much as short-term focused companies such as Enron and Worldcom ended in the situation of insolvency and colossal financial burden. A more collaborative, compassionate and ethical strategy is needed, and "Dot ZEN" was conceived.

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